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Marketing Myopia
"Marketing Myopia" is the quintessential big hit HBR piece. In it,Theodore. Levitt, who was then a lecturer in business administration at the Harvard Busi-.
File link: http://www.commerce.uct.a.../Marketing%2520Myopia.pdf
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Marketing myopia theodore levitt
Marketing Myopia. Theodore Levitt. Reprinted by permission of the publishers from Edward C. Bursk and John F. Chapman, eds., Modern Marketing Strategy ...
File link: http://faculty.mu.edu.sa/...9Marketing%2520Myopia.pdf
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Marketing Myopia - Casa do galo
HBR. SEPTEMBER–OCTOBER 1975. Marketing Myopia by Theodore Levitt. Every major industry was once a growth indus- try. But some that are now riding a  ...
File link: http://www.casadogalo.com/marketingmyopia.pdf
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An Integrated View of Marketing Myopia
An Integrated View of Marketing Myopia. Richard, Michael D.; Womack, James A. ; Allaway, Arthur W. The Journal of Consumer Marketing; Summer 1992; 9, 3; ...
File link: http://www.cob.unt.edu/slides/paswan/mktg5250/2011Class/cs9.pdf
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Multi-stage marketing - overcoming marketing myopia in B2B markets
Multi-Stage Marketing-. Overcoming Marketing Myopia in B2B Markets. Introduction. Customers in b2b markets are sellers of products and services of their own.
File link: http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-400.pdf
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Harvard Business Review MARKETING MYOPIA - Cleveland Clinic ...
MARKETING MYOPIA. By Theodore Levitt. Every major industry was once a growth in- dustry. But some that are now riding a wave of growth enthusiasm are  ...
File link: http://academy.clevelandc.../Marketing%2520Myopia.pdf
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Pride and Prejudice: marketing myopia in Italian Wineries. Can ...
Pride and Prejudice: marketing myopia in Italian. Wineries. Can managers be educated to market orientation? Alessio Cavicchi. *. , Santini Cristina. ** and Lucia ...
File link: http://academyofwinebusin...ice_extended-abstract.pdf
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Title Marketing myopia re-visited: Why every company needs to ... - LOl
Title Marketing myopia re-visited: Why every company needs to learn from the world. Laboratories, and Motorola was among the first to mass- produce mobile ...
File link: http://lola.hec.ulg.ac.be.../module1/company%2520.pdf
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does the ceramic tile manufacturing industry suffer from marketing ...
"Marketing Myopia", which could translate into Spanish as "Miopia en marketing". Theodore. Levitt wrote this in the 1960s and the paper's fame is due to the stir ...
File link: http://www.qualicer.org/recopilatorio/ponencias/pdf/0433022e.pdf
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"La miopía en el marketing" Aproximación a la lectura Esta lectura ...
Esta lectura es una adaptación del artículo de Theodore Levitt titulado "Marketing myopia" y publicado en 1960 en la Harvard Business Review (julio-agosto, ...
File link: http://www.ugr.es/~ffuent...%2520el%2520marketing.pdf
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